What is the Alignment Audit™?

The Alignment Audit™ is a free 10-minute interactive diagnostic from The Outcome Collective that helps B2B leaders identify whether stalled revenue is caused by product–market fit, sales and marketing alignment, data and attribution, process and accountability, or GTM strategy.

Who is the Alignment Audit for?

Founders, CEOs, CMOs, heads of marketing, and revenue leaders at B2B companies whose pipeline, conversion, or revenue has flattened and who want to diagnose the root cause before spending more on demand gen.

How long does the Alignment Audit take?

About 10 minutes. The flowchart takes 2 minutes, the diagnostic matrix is a quick reference, and the 20-question scorecard takes 6–8 minutes to complete.

What do I get at the end?

A live 0–100 risk score, a Green/Yellow/Red zone verdict, and a per-category breakdown across 8 dimensions — Strategy, Positioning, ICP, Funnel, Data, Process, Team, and Execution — so you know exactly where to focus first.

Is the Alignment Audit free?

Yes. It's a free self-serve tool. There's no signup required to use the flowchart, matrix, or scorecard.

What's the difference between an alignment problem and a strategy problem?

An alignment problem means sales and marketing disagree on ICP, qualified leads, or handoff SLAs — pipeline leaks at the seams. A strategy problem means there's no shared GTM thesis at all, so marketing executes against a moving target. The Alignment Audit separates the two.

AuditAlignment Audit™

Alignment Audit™

The 10-minute assessment to find what's actually holding revenue back.

Most teams diagnose a marketing problem when it's really a strategy, alignment, or accountability problem. Three tools — a flowchart, a diagnostic matrix, and a scorecard — help you tell the difference in under ten minutes.

No email required. Nothing tracked.

Tool 01

Flowchart

Is it really a marketing problem? Five branching questions tell you in 90 seconds.

Tool 02

Diagnostic matrix

Map symptoms to what leaders assume vs. what's usually really happening.

Tool 03

Scorecard

20 questions across 8 categories. Get a live score and a per-category breakdown.